Dubai welcomes world’s first MANSORY Residences with ultra-luxury experience centre
Landmark project features 48 floors with exclusive amenities for residents
DUBAI’s luxury real estate landscape has taken another bold step forward as Amaal, the Emirati developer redefining high-end living, officially opened the dedicated experience centre for the world’s first MANSORY Residences.
Set against the backdrop of the Ras Al Khor Wildlife Sanctuary and the Downtown Dubai skyline, the centre offers visitors a gateway into the daring design philosophy of the German automotive icon.
The unveiling marks a pivotal milestone in the Dh1.8 billion residential development, which is scheduled for completion in the fourth quarter of 2028. Designed as a central hub for client engagement, media events, and unit sales, the experience centre sets new standards for how ultra-luxury real estate projects are presented in the region.
MANSORY Residences
The space has been curated to immerse visitors in the MANSORY universe, blending bold design cues with refined elegance. A centrepiece 2.5-metre-high scale model of the 48-storey tower dominates the space, while a fully built mock-up apartment provides a physical preview of the residences. Adding a futuristic dimension, an immersive VR room enables potential buyers to explore floor plans and unit types virtually.
Open to walk-in guests as well as by appointment, the centre caters to high-net-worth individuals, global investors, and leading real estate brokers. Within its curated displays, visitors can touch and feel the selection of finishes, materials, and textures that will be used in the actual residences—from flooring and wall treatments to precision fixtures.
To reinforce the brand’s DNA, luxury MANSORY cars are showcased within the venue, connecting the brand’s automotive artistry with its first foray into architecture and residential living.
How does it stand out?
The project is a collaboration between Amaal and Kourosh Mansory, Founder and CEO of MANSORY. The residences fuse the brand’s high-performance aesthetic with a more subtle, elegant approach to interiors, featuring layered lighting, upholstered accents, and meticulous detailing. Each element has been designed to create a sensory environment where individuality and sophistication converge.
MANSORY Residences will cover nearly 142,800 square metres of built-up area and rise to 48 floors within the prestigious Meydan Horizon masterplan. Among the amenities promised are infinity pools, VIP lounges, a car elevator, and showroom-style parking for prized vehicles, underscoring its appeal to discerning global investors.
The experience centre itself is built to evolve. Future phases of Amaal’s developments, including international ventures, will be showcased here, ensuring it remains an engaging destination for new and returning clients.
Experience centre
The unveiling coincides with Dubai’s surging demand for branded residences and design-led developments. In the first quarter of 2025 alone, the emirate recorded 111 residential transactions above $10 million, with total sales hitting $1.9 billion. The appeal of exclusive projects such as MANSORY Residences is being amplified by Dubai’s reputation as a global investment hub and lifestyle destination.
For Abdulla Lahej, Chairman of Amaal, the experience centre reflects the essence of the project. “It’s more than a space to preview a home; it’s a sensory experience of the craftsmanship, individuality, and audacity that define our vision,” he noted at the launch.
Echoing this, Kourosh Mansory emphasised that the centre allows prospective residents to experience the craftsmanship and bold aesthetic of the brand up close. “Together with Amaal, we are redefining what it means to live with distinction,” he said.
Apartments at MANSORY Residences are now available for purchase, offering potential investors the opportunity to join a new chapter in Dubai’s luxury living.